A Reader on Audience Development and Cultural Policy

图书简介

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management, cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve is an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

Introduction: Arts Marketing, Audience Development and Cultural Policy Steven Hadley Part I: Arts Marketing 1. A strategic logic for arts marketing Miranda Boorsma 2. Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation Miranda Boorsma and Francesco Chiaravalloti 3. When Arts Met Marketing: Arts Marketing Theory Embedded in Romanticism Hye-Kyung Lee Part II: Audience Development 4. Behaviour and Attitude: The Theatre Talks Method as Audience Development L.E. Hansen 5. Arts Audiences: Establishing a Gateway to Audience Development and Engagement Elyria Kemp and Sonja Martin Poole 6. Spontaneity and planning in arts attendance: insights from qualitative interviews and the Audience Finder database Sarah Price, Rachel Perry, Oliver Mantell, James Trinder and Stephanie Pitts Part III: The Role of the State 7. ‘Rethinking the missionary position’ – the quest for sustainable audience development strategies Debi Hayes and Alix Slater 8. Audience Development and Social Inclusion in Britain Nobuko Kawashima 9. The Role of Government in Marketing the Arts Jennifer Radbourne Part IV: Culture and Participation 10. The Social Stratification of Cultural Consumption: Some Policy Implications of a Research Project Tak Wing Chan and John H. Goldthorpe 11. The Participation Myth Leila Jancovich 12. Collecting and classifying data on audience identity: the cultural background of festi

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A Reader on Audience Development and Cultural Policy 受众发展与文化政策读本 戏剧

A Reader on Audience Development and Cultural Policy

受众发展与文化政策读本
戏剧