图书简介
With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. New this edition is also a chapter titled ‘The S in CSR: Social and Global Issues’. Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry’s, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever and Whole Foods. The book is complemented by chapter specific lecturer PowerPoint slides, a draft syllabus and an instructor’s manual. Suitable reading for students on Corporate Social Responsibility modules.
Part I: CSR Thought \\ Chapter 1: Our Changing World and the Evolution of CSR \\ Chapter 2: From CSR Pyramids to Shared Value and Beyond: CSR Models and Frameworks \\ Chapter 3: Moving Beyond Shareholders: Internal and External Stakeholders \\ Part II: CSR approaches and implementation \\ Chapter 4: Business Ethics: How Philosophy Can Help Us Make Ethical Decisions in Today’s Business \\ Chapter 5: The S in CSR: Social and Global Issues \\ Chapter 6: Environmental Sustainability: The Role of Business in Sustainable Development \\ Chapter 7: Responsible Leadership: Inspiring CSR \\ Chapter 8: All Aboard: Involving Stakeholders in CSR \\ Part III: CSR measurement and communication \\ Chapter 9: CSR Impact: Creating, Measuring and Communicating the Impact \\ Chapter 10: Benchmarking CSR: Frameworks, Standards, Certifications and Indices \\ Chapter 11: CSR Reporting \\ Chapter 12: CSR and Marketing: Three Frontiers \\ Chapter 13: The Way Forward: Making the Shift
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