Coffee Consumption and Coffee Industry Strategies in Brazil:A volume in the Consumer Science and Strategic Marketing series(Woodhead Publishing Series in Consumer Science and Strategic Marketing)

巴西的咖啡消费和咖啡产业战略:消费者科学和战略营销系列的一卷

商业经济学

原   价:
3010.67
售   价:
2258.00
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平台大促 低至8折优惠
发货周期:预计4-6周发货
作      者
出  版 社
出版时间
2019年09月01日
装      帧
平装
ISBN
9780128147214
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页      码
352
语      种
英文
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图书简介
Coffee Consumption and Coffee Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.
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