图书简介

Preface \\ Acknowledgements \\ About the Authors \\ Part 1. Entrepreneurship is a Life Skill \\ Chapter 1. Practicing Entreprenuership \\ 1.1 Entrepreneurship Requires Action and Practice \\ 1.2 Entrepreneurship May Be Different From What You Think \\ 1.3 Types of Entrepreneurship \\ 1.4 Entrepreneurship Is A Method Not a Process \\ 1.5 The Method Involves Creating the Future – Not Predicting It \\ 1.6 The Key Components of the Entrepreneurship Method \\ 1.7 Entrepreneurship Requires Deliberate Practice \\ 1.8 How This Book Will Help You Practice Entrepreneurship \\ Chapter 2. Activating an Entrepreneurial Mindset \\ 2.1 The Power of Mindset \\ 2.2 What is Mindset? \\ 2.3 The Self-Leadership Habit \\ 2.4 The Creativity Habit \\ 2.5 The Improvisation Habit \\ 2.6 The Mindset As The Pathway to Action \\ Part II. Creating and Finding Opportunities \\ Chapter 3. Creating and Recognizing New Opportunities \\ 3.1 The Entrepreneurial Mindset and Opportunity Recognition \\ 3.2 Opportunities Start With Thousands of Ideas \\ 3.3 Four Pathways To Opportunity Identification \\ 3.4 Opportunities Through Alertness, Prior Knowledge and Pattern Recognition \\ 3.5 From Idea Generation To Opportunity Recognition \\ Chapter 4: Using Design Thinking \\ 4.1 What is Design Thinking? \\ 4.2 Design Thinking As A Human-Centered Process \\ 4.3 Design Thinking Requires Empathy \\ 4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation \\ 4.5 Needs Discovery Technique #1: Observation \\ 4.6 Needs Discovery Technique #2: Interviewing \\ 4.7 Variations Of The Design-Thinking Process \\ Chapter 5. Building Business Models \\ 5.1 What is A Business Model? \\ 5.2 The Four Parts of A Business Model \\ 5.3 The Customer Value Proposition (CVP) \\ 5.4 Different Types Of CVPs And Customer Segments \\ 5.5 The Business Model Canvas (BMC) \\ Chapter 6. Developing your Customers \\ 6.1 Customers and Markets \\ 6.2 Types of Customers \\ 6.3 Customer Segmentation \\ 6.4 Target Customer Group \\ 6.5 Customer Personas \\ 6.6 Customer Journey Mapping Process \\ 6.7 Market Sizing \\ Chapter 7. Testing and Experimenting New Ideas \\ 7.1 Experiments: What They Are and Why We Do Them \\ 7.2 Types of Experiments \\ 7.3 A Deeper Look at Prototypes \\ 7.4 Hypothesis Testing & the Scientific Method Applied to Entrepreneurship \\ 7.5 The Experimentation Template \\ 7.6 Interviewing for Customer Feedback \\ Chapter 8. Developing Networks and Building Teams \\ 8.1 The Power of Networks \\ 8.2 The Value of Networks \\ 8.3 Building Networks \\ 8.4 Virtual Networking \\ 8.5 Networking to Build the Founding Team \\ Part III. Evaluating and Acting on Opportunities \\ Chapter 9. Creating Revenue Models \\ 9.1 What is A Revenue Model? \\ 9.2 Different Types of Revenue Models \\ 9.3 Generating Revenue From “Free” \\ 9.4 Revenue and Cost Drivers \\ 9.5 Pricing Strategies \\ 9.6 Calculating Prices \\ Chapter 10. Planning for Entrepreneurs \\ 10.1 What is Planning? \\ 10.2 Planning Starts with a Vision \\ 10.3 Plans Take Many Forms \\ 10.4 Questions to Ask During Planning \\ 10.5 The Business Plan Debate \\ 10.6 Tips for Writing Any Type of Plan \\ Chapter 11. Learning From Failure \\ 11.1 Failure and Entrepreneurship \\ 11.2 The Failure Spectrum \\ 11.3 Fear of Failure \\ 11.4 Learning From Failure \\ 11.5 Getting Gritty: Building a Tolerance for Failure \\ Part IV. Resourcing New Opportunities \\ Chapter 12. Bootstrapping and Crowdfunding for Resources \\ 12.1 What is Bootstrapping? \\ 12.2 Bootstrapping Strategies \\ 12.3 Crowdfunding Versus Crowdsourcing \\ 12.4 Crowdfunding Startups and Entrepreneurships \\ 12.5 The Four Contexts for Crowdfunding \\ 12.6 A Quick Guide to Successful Crowdfunding \\ Chapter 13. Financing for Startups \\ 13.1 What is Equity Financing? \\ 13.2 The Basics of Valuation \\ 13.3 Angel Investors \\ 13.4 Venture Capitalists (VCS) \\ 13.5 Due Diligence \\ Chapter 14. Navigating Legal and IP Issues \\ 14.1 Legal Considerations \\ 14.2 Types of Legal Structures \\ 14.3 Legal Mistakes Made by Startups \\ 14.4 Intellectual Property (IP) \\ 14.5 Global IP Theft \\ 14.6 Common IP Traps \\ 14.7 Hiring Employees \\ Chapter 15. Engaging Customers Through Marketing \\ 15.1 What is Entrepreneurial Marketing \\ 15.2 The Basic Principles of Marketing \\ 15.3 Building a Brand \\ 15.4 Marketing Tools for Entrepreneurs \\ 15.5 Creating Your Personal Brand \\ Chapter 16. Supporting Social Entrepreneurship \\ 16.1 The Role of Social Entprenreneurship \\ 16.2 Social Entrepreneurship and Wicked Problems \\ 16.3 Types of Social Entrepreneurship \\ 16.4 Capital Markets for Social Entrepreneurs \\ 16.5 Social Entrepreneurs and Their Stakeholders \\ 16.6 Differences Between Social Entrepreneurship and Corporate Social Responsibility \\ 16.7 Social Entrepreneurship and Audacious Ideas \\ 16.8 Global Entrepreneurship \\ Glossary \\ Supplement A - Financial Statements and Projections for Startups \\ Supplement B - The Pitch

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