Building Your Direct Mail Program (The Excellence in Fund Raising Workbook Series)(J-B Fund Raising School Series)

构建您的直接邮件程序(卓越的募款工作手册系列)

货币银行学

原   价:
367.5
售   价:
294.00
优惠
平台大促 低至8折优惠
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2001年03月26日
装      帧
平装
ISBN
9780787955298
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页      码
112
开      本
11.00 x 8.25 x 0.23
语      种
英文
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图书简介
In "Building Your Direct Mail Program"--part of "Excellence in Fundraising Workbook Series"--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process
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