Small Business Marketing Management

商业经济学

原   价:
961.25
售   价:
769.00
优惠
平台大促 低至8折优惠
作      者
出  版 社
出版时间
2002年01月31日
装      帧
平装
ISBN
9780333980750
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页      码
288
开      本
语      种
英文
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图书简介
"Small Business Marketing Management" is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and ’real world’ case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http: //www.palgrave.com/b
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