Beyond Mainstream Media: Alternative Media and the Future of Journalism

图书简介

Offering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media, or the influence different media and political systems have on the production of alternative media. Providing both an introduction to, and a critical analysis of, the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.

Introduction The rise of new left-wing and right-wing alternative media Studying alternative media and their wider influence The scope of the book Chapter by chapter outline Chapter One Researching the boundaries of alternative and mainstream media Conceptualising alternative media: towards a more inclusive understanding? Researching alternative media: Towards an international agenda Content: developing left-right comparative and longitudinal analysis of online and social media output Production: from single case studies of activism to comparative analysis of alternative media Audiences: identifying alternative media users and understanding their relationship to mainstream media Conclusion: towards a holistic understanding of alternative media Chapter Two The evolution and influence of alternative media in national media and political systems Interpreting the characteristics of new alternative online political media Understanding the editorial character of UK alternative media Continuities and changes in alternative media (2020-2021) Understanding alternative media: reflecting and responding to changes in national media and political systems Chapter Three How alternative online political media use social media The use of social media in alternative and mainstream media UK comparative study of Twitter use in right-wing and left-wing sites (2015-2018) How the changing political environment reshapes social media content (2020-2021) Editorial differences, but a mainstreaming of social media use in alternative media Chapter Four Attacking mainstream media: the role media systems play in shaping how professional journalism is critiqued The portrayal of mainstream m

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Beyond Mainstream Media: Alternative Media and the Future of Journalism（Communication and Society） *主流媒体：另类媒体与新闻业的未来 新闻理论

Beyond Mainstream Media: Alternative Media and the Future of Journalism（Communication and Society）

主流媒体：另类媒体与新闻业的未来
新闻理论*