图书简介

Part I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management Naiqing Lin, and Michael C. Ottenbacher 2. Past and Present Key Players in the Hospitality Industry Betsy Stringam, Joseline Goopio, Basak Denizci-Guillet, and Hjalte Brøendum Mansa 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions Markus Schuckert 4. Hospitality Industry Structures and Organization Betsy Stringam, Joseline Goopio, Basak Denizci-Guillet, and Hjalte Brøendum Mansa Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism – A Cross-Cultural Perspective Raija Seppalä-Esser 6. Country Culture vs. Organizational Culture Steffen Raub, and Stefano Borzillo 7. Intercultural Competencies and Cultural Standards in International Hospitality Ulrich Bauer 8. International Hospitality Development: Training to Enhance the Understanding of ´The Art of Hospitality’ Business Model Robert J. Harrington, Yimo Liu, Rhonda Hammond, Anders P.F. Herdenstam, and Byron Marlowe 9. Organization, Culture and Leadership Steffen Raub, and Stefano Borzillo Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm Kaye Chon, and Markus Schuckert 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution Peter O’Connor 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? Henri Kuokkanen