图书简介
Social networking has transformed the way we interact and connect with others, both online and offline. In the age of ever-improving communication technology, the emergence of social networking sites like Facebook and LinkedIn has brought a paradigm shift in network interactions. This has led to the formation of a new type of social capital - online social capital. However, despite its potential impact on various aspects of life, research on online social capital has been limited – until now. Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications expands the knowledge base by bringing fresh perspectives and analysis of this phenomenon.In this edited book, Dr. Najmul Hoda bridges this gap by offering a comprehensive understanding of the origins and effects of online social capital. Through contributions from researchers and practitioners, the book provides a current and prospective theoretical and applied understanding of this newer source of investments. It covers a range of topics, from social capital theory in online networking to scales for measuring online social capital, as well as its applications in business, society, healthcare, and sustainable development. The book is perfect for academic scholars in business, economics, information technology, psychology, medicine, and humanities, as well as government and private research institutions. It would also be a valuable supplementary reading for higher education institutions, especially for research scholars working on related issues. Additionally, businesses can take advantage of this knowledge base as online social capital has real applications in branding, crowdfunding, entrepreneurship, and more. By exploring the state of research in online social capital and its potential impact, this book offers a unique perspective on the future of social networking and its role in building a more connected world.
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