Public Relations Case Studies

图书简介

Featuring 24 award-winning public relations cases, this book showcases public relations campaigns executed by well-known Chinese and international brands such as Huawei, Tencent, BWM etc. It is the first case studies book published in English that complies winning cases of the annual Golden Flag Award in 2019-2021. Representing the highest level in China’s public relations industry, the selected cases demonstrate how public relations practices can help build effective communication and successful businesses in China, and how businesses can tell their own brand story in shaping their future corporate image within the Chinese market. The book will be of interest to the industry professionals as well as anyone working to foster intercultural communication in today’s globalized world.

Foreword Preface Introduction GFA: Responsibility Award Case Study 1: BMW: China Culture Journey Case Study 2: BMW: Children’s Traffic Safety Education Case Study 3: BMW: JOY Home Case Study 4: HUAWEI: Cloud for Good Advertisement Case Study 5: ANTA: Brighten the Future with Enduring Love Campaign Case Study 6: Lilly: The First Colorectal Cancer-themed Musical in China Case Study 7: Joincare: Chronic Disease Outreach Docuseries GFA: Brand Communication Award Case Study 8: ICBC Private Banking: What Is Confidence? Case Study 9: Decathlon: Restoring the World through Dopamine GFA: Marketing Effectiveness Award Case Study 10: Tang Wealth: Financial Carnival Case Study 11: Baidu: Circle Marketing of Xiaodu Among the Elderly Case Study 12: UNSW: Chinese Student Recruitment Digital Campaign GFA: Public Relations Practicing Award Case Study 13: Xijiu: Drinking Xijiu on the Mid-Autumn Festival GFA: Content Marketing Award Case Study 14: Laiyi: Power Off for One Hour Case Study 15: Caltrate: GUQI Achieves Wishes GFA: Brand Public Relations Award Case Study 16: Tencent: 99 Giving Day Launch Conference Case Study 17: GWM: Measure the New Height of Mount Everest GFA: Digital Marketing Award Case Study 18: Tencent: Back to the Past Campaign Case Study 19: Honor: V30’s First 5G Mobile Live Broadcast GFA: Marketing Public Relations Award Case Study 20: TAILG: At the Summit of Mount Everest GFA: Social Media Operation Marketing Award Case Study 21: Bilibili: Public Science Day Case Study 22: Far East: Social Media Matrix Operation GFA: Social Media Campaign Marketing Award Case Study 23: Happy Valley: Weibo Marketing Event for Olympic Champions GFA: MCN and Short Brand Video Content Marketing Award Case Study 24: Jingdong(JD): Smart Home, Smarter Homeowner

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Public Relations Case Studies 金旗奖英文案例集 公共关系学

Public Relations Case Studies

金旗奖英文案例集
公共关系学