Technology Advances and Innovation in Wine Tourism
葡萄酒旅游的技术进步与创新：新的管理方法与案例
旅游经济学
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1657.5
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1326.00
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出版时间
2023年01月25日
装 帧
精装
页 码
267
语 种
英文
版 次
2023
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图书简介
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.’This book is a valuable addition to our knowledge of wine tourism. It compiles under one roof research and case studies about innovation and technological applications in wine tourism from all over the world. As wine tourism organizations need to operate within a turbulent and continuously changing world, innovation and digital transformation are vital tools to ensure survival but also competitiveness. The book is useful to wine tourism and wine destination professionals alike.’ —Stellios Boutaris, Wine Maker Kir-Υ ianni Estate
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