图书简介
From first planning to writing up your research, this complete guide will help you push your project forward. Walking you through every step you need to take, it helps you build your knowledge of theory and methods and offers straightforward guidance to empower you to make good research decisions and learn best practice. This fifth edition: Draws on over 70 case studies of research in action to demonstrate potential pitfalls – and how to avoid them. Adds a new chapter on data management, providing how-to guidance on storing your research data. Provides more than 150 activities to help you develop your understanding of key concepts and advance your research methods knowledge. Illustrates how research methods skills transfer to the workplace, helping you boost your employability. Accompanied by online resources including videos, case studies and further reading that bring methods to life, this accessible book is still the definitive research companion for any student doing a research project.
Chapter 1: Introduction \\ Part A: Principles and Planning for Research \\ Chapter 2: Theoretical Perspectives and Research Methodologies \\ Chapter 3: Selecting and Planning Research Proposals and Projects \\ Chapter 4: Research Ethics \\ Chapter 5: Searching, Critically Reviewing and Using the Literature \\ Part B: Research Methodology \\ Chapter 6: Quantitative Research Design \\ Chapter 7: Qualitative Research Design \\ Chapter 8: Mixed Methods Research Design \\ Chapter 9: Sampling Strategies \\ Chapter 10: Designing Descriptive and Analytical Surveys \\ Chapter 11: Designing Case Studies \\ Chapter 12: Designing Evaluations \\ Chapter 13: Action Research and Change \\ Part C: Data Collection Methods \\ Chapter 14: Questionnaires and Surveys \\ Chapter 15: Interviewing \\ Chapter 16: Non-Participant Observation \\ Chapter 17: Ethnography and Participant Observation \\ Chapter 18: Focus Groups \\ Chapter 19: Unobtrusive Measures \\ Chapter 20: Visual Research Methods \\ Chapter 21: Digital Research Methods \\ Chapter 22: Secondary Data and Research \\ Part D: Analysis and Report Writing \\ Chapter 23: Data Management \\ Chapter 24: Getting Started Using SPSS \\ Chapter 25: Analysing and Presenting Quantitative Data \\ Chapter 26: Getting Started Using NVivo \\ Chapter 27: Analysing and Presenting Qualitative Data \\ Chapter 28: Writing Up the Research \\ Chapter 29: Preparing for Presentations and Vivas
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