图书简介
This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy. Written in a simple and an accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.
New Challenges for Japanese Companies; Market Entry: BioCBon; A Japanese Start-Up Conquering the World — Mercari; Uniqlo in the US; Uber’s Failure in South-East Asia: How a Local Champion Won the Fight Against the Global Titan; PayPay’s Entry into the Digital Payment Market of Japan; Corporate Growth: TOTO’s Washlet Going International; NTT International — Transforming a Japanese Keiretsu into a Tech Giant; Losing some steam: Valve; Amazon versus Rakuten — Comparing two Successful Business Models; Dealing with Crisis: Kao Corporation and the Kanebo Skin Care Scandal; Shiseido — Traditions and Restructuring the Hard Way; Sony and the Its Most Profitable Division — Playstation; Reviving a 200-year-old sake BusinessAbout the Authors
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