图书简介
This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR [Zeba Naz and Farah Zahidi] Chapter 2 Assessing the Validity of Employer Branding and Predicting Its Talent- Oriented Outcomes: An Employee’s Perspective [Jeevan Jyoti and Roomi Rani] Chapter 3 The Role of Employer Branding in the Creation of Powerful Corporate Brands [Harsh Mishra and Aditi Sharma] Chapter 4 Toward an Integration of the Collaborator’s Experience in the Digital Management of the Employer Brand [Zakaria Lissaneddine, Mostapha El Idrissi, and Youn e s El Manzani] Chapter 5 Employer Branding and Social Media: The Case of World’s Best Employers [Megha Bharti and Anjuman Antil] Chapter 6 Corporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational Branding [Chandan Veer and Pavnesh Kumar] Chapter 7 Branding through Workforce [Antima Sharma and Rinku Raghuvanshi] iChapter 8 Impact of Knowledge Management on Employee Satisfaction in Nepalese Banking Sector [Sajeeb Kumar Shrestha] Chapter 9 Strengthening Employer Branding with Corporate Social Responsibility [Jeevesh Sharma, Suhasini Verma, and Shweta Taluka] Chapter 10 Enhancing Employee Happiness: Branding as an Employer of Choice [Rinki Dahiya] Chapter 11 Techno Innovative Tools for Employer Branding in Industry 4.0 [Ravindra Sharma, Geeta Rana, and Shivani Agarwal] Chapter 12 Impact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign Products [Ramzan Sama]
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