LIFTING PRODUCTIVITY IN SINGAPORE’S RETAIL AND FOOD SERVICES SECTORS:THE ROLE OF TECHNOLOGY, MANPOWER AND MARKETING

提高新加坡零售业和食品服务业的生产率:技术、人力和市场的作用

政治经济学

原   价:
310
售   价:
248.00
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平台大促 低至8折优惠
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2017年11月29日
装      帧
精装
ISBN
9789813228313
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页      码
300
语      种
英文
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图书简介
Measuring productivity is often considered a difficult task for industries in the services sectors. This book offers a solution in the form of the 8M approach — Management, Manpower, Method, Money, Market, Make, Material and Message. This 8M framework is used to analyze the many facets of productivity and make pertinent solutions and suggestions to lift productivity in enterprises, especially those in the retail and food services sectors. This book consists of 10 chapters. Each chapter is an in-depth study of a specific measure, be it a technological system, a manpower strategy or a marketing program to improve the performance and productivity of small and medium enterprises (SMEs) in the retail and food services sectors in Singapore. Technology-driven solutions are the highlight of this book. Every study presented involves field work in terms of surveys, interviews or focus group discussions with stakeholders. The findings of the studies lead to policy recommendations and suggestions for improving the productivity performance of SMEs in the retail and food services sectors. Key Features: o Use of the 8 M framework in diagnosing, analysis and provision of solution to productivity problems o In-depth studies supported by surveys and/ or case studies in each of the chapter o Each chapter is self-contained, easy to read and jargon-free. Where possible, experience in other countries are included to provide comparison and appreciation of situation in Singapore
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