Management Science in Hospitality and Tourism:Theory, Practice, and Applications

图书简介

This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. It covers data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data driven business environment, and this book addresses that interest.

Management Science Applications in Tourism and Hospitality. Complex Tourism Systems: A Quantitative Approach. Monitoring and Forecasting Tourist Activities with Big Data. Micro Marketing and Big Data Analytics: An Information System for Destination Marketing Management. Best-Worst Scaling Method: Application to Hospitality and Tourism Research. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) in Tourism Research. Quantity and Quality Issues in Demand for Tourism. Time Series Models for Capacity Management in the Hospitality Industry. An Extended Gravity Model: Applying Destination Competitiveness. Efficacy of Static Shift Share Analysis in Measuring Tourism Industry?s Performance in South Carolina. Destination Attractiveness Based on Supply and Demand Evaluations. Overbooking Research in the Lodging Industry: From Origins in Airlines to What Lies Ahead. Evaluating Forecasting Performance: Accuracy Measures and Their Application in Hospitality. Frontier Approaches for Performance Measurement in the Hospitality and Tourism Industries. Managing Tourist Satisfaction: An Index Approach. Toward Increased Accuracy in Productivity Measurement: Evidence-Based Analytics.

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Management Science in Hospitality and Tourism:Theory, Practice, and Applications（Advances in Hospitality and Tourism） 酒店与旅游业中的管理科学 管理思想史

Management Science in Hospitality and Tourism:Theory, Practice, and Applications（Advances in Hospitality and Tourism）

酒店与旅游业中的管理科学
管理思想史