Capture the Mindshare and the Market Share Will Follow:The Art and Science of Building Brands

政治经济学

原   价:
392.5
售   价:
314.00
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平台大促 低至8折优惠
发货周期:外国库房发货,通常付款后3-5周到货
作      者
出  版 社
出版时间
2013年08月01日
装      帧
ISBN
9781137278517
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页      码
234
开      本
9.52 x 6.39 x 0.86
语      种
英文
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库存 30 本
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图书简介
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
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