图书简介
This text provides a practical, hands-on introduction to data conceptualization, measurement, and association through active learning. Students get step-by-step instruction on data analysis, using the latest version of SPSS and the most current General Social Survey data.
Preface \\ About the Authors \\ PART I. PREPARING FOR DATA ANALYSIS \\ Chapter 1. Introduction: The Theory and Practice of Social Research \\ Overview \\ Why Use a Database? \\ SPSS Statistics \\ Social Research: A Primer \\ Concepts and Theories: Deprivation Theory \\ Variables and Hypotheses: Religiosity \\ Social Research Strategies: Inductive and Deductive \\ Theory and Research in Practice \\ Conclusion \\ Chapter 2. The Logic of Measurement \\ Validity Problems \\ Reliability Problems \\ Distinguishing Between Validity and Reliability \\ Multiple Indicators \\ Levels of Measurement \\ Measurement and Information \\ Measurement Options \\ Classifying Variables as Discrete or Continuous \\ Conclusion \\ Chapter 3. Description of Data Sets: The General Social Survey \\ Sampling \\ Data Collection \\ The Codebook: Appendix A \\ Conclusion \\ PART II. UNIVARIATE ANALYSIS \\ Chapter 4. Using SPSS Statistics: Some Basics \\ Demonstration 4.1: Starting an SPSS Statistics Session \\ Demonstration 4.2: Exploring the Data View Portion of the Data Editor \\ Demonstration 4.3: Entering Data—a Preview \\ Demonstration 4.4: Loading a Data Set \\ Demonstration 4.5: Raw Data in Data View \\ Finding Variable Information: Values and Labels \\ Demonstration 4.6: Variable View Tab \\ Demonstration 4.7: Ending Your SPSS Statistics Session \\ Conclusion \\ Chapter 5. Describing Your Data: Religiosity \\ Demonstration 5.1: Opening Frequently Used Data Files \\ Demonstration 5.2: Setting Options—Variable Lists and Output Labels \\ Demonstration 5.3: Frequency Distributions \\ Demonstration 5.4: Frequency Distributions—Running Two or More Variables at One Time \\ Descriptive Statistics: Basic Measures of Central Tendency and Dispersion \\ Demonstration 5.5: The Frequencies Procedure \\ Demonstration 5.6: The Descriptives Procedure—Calculating Descriptive Statistics for Continuous Variables \\ Demonstration 5.7: Printing Your Output (Viewer) \\ Demonstration 5.8: Adding Headers/Footers and Titles/Text \\ Demonstration 5.9: Saving Your Output (Viewer) \\ Demonstration 5.10: Saving Changes to Your Data Set \\ Conclusion \\ Chapter 6. Presenting Your Data in Graphic Form: Political Orientations \\ Graphing Data With Direct “Legacy” Dialogs \\ Demonstration 6.1: Frequency Table—POLVIEWS \\ Demonstration 6.2: SPSS Statistics Chart Editor \\ Demonstration 6.3: Frequency Table—PARTYID \\ Demonstration 6.4: Political Attitudes \\ Demonstration 6.5: Histogram—AGE \\ Demonstration 6.6: Line Chart—INCOME \\ Saving and Printing Your Charts \\ Conclusion \\ Chapter 7. Recoding Your Data: Religiosity and Political Orientations \\ Demonstration 7.1: Modifying Variables With Recode—ATTEND ? CHATT \\ Demonstration 7.2: Recoding AGE ? AGECAT \\ Demonstration 7.3: Recoding POLVIEWS ? POLREC \\ Demonstration 7.4: Recoding PARTYID ? PARTY \\ Demonstration 7.5: Saving Changes to Your Data Set \\ Conclusion \\ Chapter 8. Creating Composite Measures: Exploring Attitudes Toward Abortion in More Depth \\ Demonstration 8.1: Identifying the Seven Abortion Variables—File Info \\ Demonstration 8.2: Running Frequencies for Several Variables at Once \\ Index: A Form of Composite Measure \\ Demonstration 8.3: ABORT Index \\ Demonstration 8.4: Defining ABORT \\ Demonstration 8.5: Checking New Index—Comparing Scores on Old and New Variables \\ Demonstration 8.6: Running Frequencies for ABORT \\ Demonstration 8.7: ABINDEX \\ Demonstration 8.8: Running Frequencies \\ Conclusion \\ Chapter 9. Suggestions for Further Analysis \\ Desired Family Size \\ Demonstration 9.1: Respondents’ Ideal Family Size (CHLDIDEL) \\ Child-Rearing \\ Demonstration 9.2: Important Qualities for Children \\ Attitudes About Sexual Behavior \\ Demonstration 9.3: Index of Sexual Permissiveness \\ Prejudice \\ Conclusion \\ PART III. BIVARIATE ANALYSIS \\ Chapter 10. Examining the Sources of Religiosity \\ The Deprivation Theory of Religiosity \\ Testing Our Hypothesis: Correlating Religiosity and Gender \\ Demonstration 10.1: Running Crosstabs to Test Our Hypothesis \\ Demonstration 10.2: Interpreting a Crosstab With Limited Categories \\ Demonstration 10.3: Correlating Another Measure of Religiosity and Gender \\ Drawing Conclusions Carefully: Reassessing Our Original Hypothesis \\ Demonstration 10.4: Interpreting a Crosstab With Ordinal Variables—Religiosity and Age \\ Demonstration 10.5: Correlating Other Measures of Religiosity and Age \\ Conclusion \\ Chapter 11. Political Orientations as Cause and Effect \\ The Relationship Between POLVIEWS and PARTYID \\ Demonstration 11.1: POLREC by PARTY \\ Demonstration 11.2: PARTY by POLREC \\ Demonstration 11.3: POLREC by AGECAT \\ Demonstration 11.4: PARTY by AGECAT \\ Demonstration 11.5: POLREC by RELIG \\ Demonstration 11.6: PARTY by RELIG \\ Demonstration 11.7: PARTY and POLREC by SEX \\ Demonstration 11.8: POLREC by RACE \\ Demonstration 11.9: PARTY by RACE \\ Demonstration 11.10: Recoding EDUC ? EDCAT \\ Demonstration 11.11: POLREC by EDCAT \\ Demonstration 11.12: PARTY by EDCAT \\ Some Surprises: Class, Marital Status, and Politics \\ The Impact of Party and Political Philosophy \\ Saving Recoded Variable: EDCAT \\ Conclusion \\ Chapter 12. What Causes Different Attitudes Toward Abortion? \\ Demonstration 12.1: Gender and Abortion \\ Demonstration 12.2: Age and Abortion \\ Demonstration 12.3: Religion and Abortion \\ Demonstration 12.4: Politics and Abortion \\ Demonstration 12.5: Sexual Attitudes and Abortion \\ Other Factors You Can Explore on Your Own \\ Conclusion \\ Chapter 13. Measures of Association for Nominal and Ordinal Variables \\ The Logic of Statistical Association: Proportionate Reduction of Error \\ Lambda (?): A Measure Appropriate for Nominal Variables \\ Demonstration 13.1: Instructing SPSS Statistics to Calculate Lambda (?) \\ Interpreting Lambda and Other Measures \\ Gamma (?): A Measure Appropriate for Ordinal Variables \\ Demonstration 13.2: Instructing SPSS Statistics to Calculate Gamma (?)—Example 1 \\ Demonstration 13.3: Running Gamma (?)—Example 2 (Reverse Scoring Case) \\ Additional Measures of Association \\ Analyzing the Association Between Variables at Different Levels of Measurement \\ Conclusion \\ Chapter 14. Correlation and Regression Analysis \\ Pearson’s r: A Measure Appropriate for Interval/Ratio Variables \\ Interpreting Pearson’s r and the Coefficient of Determination (r2) \\ Instructing SPSS Statistics to Calculate Pearson’s r \\ Demonstration 14.1: Recoding RINCOM16 ? RECINC \\ Demonstration 14.2: Using SPSS Statistics to Compute Pearson’s r \\ Demonstration 14.3: Requesting Several Correlation Coefficients \\ Regression Analysis \\ Demonstration 14.4: Regression \\ Demonstration 14.5: Presenting Data Graphically—Producing a Scatterplot With a Regression Line \\ Measures of Association for Interval and Ratio Variables \\ Analyzing the Association Between Variables at Different Levels of Measurement \\ Conclusion \\ Chapter 15. Tests of Significance \\ Statistical Significance \\ Significance Tests: Part of the Larger Body of Inferential Statistics \\ Statistical Significance Versus Measures of Association \\ Chi-Square (c2) \\ Demonstration 15.1: Instructing SPSS Statistics to Calculate Chi-Square \\ Significance and Association \\ Demonstration 15.2: Instructing SPSS Statistics to Run Independent-Samples t Test \\ Demonstration 15.3: t Test—EDUC by SEX \\ Analysis of Variance \\ Demonstration 15.4: Instructing SPSS Statistics to Run ANOVA \\ A Statistical Toolbox: A Summary \\ Conclusion \\ Chapter 16. Suggestions for Further Bivariate Analyses \\ Demonstration 16.1: Desired Family Size \\ Child-Rearing \\ Attitudes About Sexual Behavior \\ Demonstration 16.2: Investigating Sexual Permissiveness Further \\ Additional Resources \\ Conclusion \\ PART IV. MULTIVARIATE ANALYSIS \\ Chapter 17. Multiple Causation: Examining Religiosity in Greater Depth \\ Multiple Causation \\ Demonstration 17.1: The Impact of Age and Sex on Religiosity \\ Demonstration 17.2: Family Status and Religiosity \\ Demonstration 17.3: Family Status and Religiosity, Controlling for Age \\ Demonstration 17.4: Social Class and Religiosity \\ Other Variables to Explore \\ Chi-Square and Measures of Association \\ Multiple Regression \\ Conclusion \\ Chapter 18. Dissecting the Political Factor \\ Political Philosophy and Party Identification \\ Demonstration 18.1: Controlling for Education \\ Demonstration 18.2: The Mystery of Politics and Marital Status \\ Political Issues \\ Conclusion \\ Chapter 19. A Powerful Prediction of Attitudes Toward Abortion \\ Religion and Abortion \\ Demonstration 19.1: Religious Affiliation and Church Attendance \\ Demonstration 19.2: Religious Affiliation, Church Attendance, and Abortion \\ Politics (POLREC, PARTY) and Abortion (ABORT) \\ Demonstration 19.3: The Interaction of Religion and Politics on Abortion Attitudes \\ Demonstration 19.4: Constructing an Index of Ideological Traditionalism \\ Sexual Attitudes and Abortion \\ Demonstration 19.5: Recode PREMARSX and HOMOSEX \\ Demonstration 19.6: The Relationship Between Sexual Permissiveness and IND \\ Conclusion \\ Chapter 20. Suggestions for Further Multivariate Analyses \\ Ideal Family Size and Abortion \\ Child-Rearing \\ The Protestant Ethic \\ Capital Punishment, Gender, and Race \\ Demonstration 20.1: CAPPUN by SEX \\ Demonstration 20.2: CAPPUN by SEX, Controlling for RACE \\ Conclusion \\ PART V. THE ADVENTURE CONTINUES \\ Chapter 21. Designing and Executing Your Own Survey \\ The Social Research Process and Proposal \\ Designing and Executing Your Own Survey \\ Getting Ready for Data Analysis Using SPSS Statistics \\ Step 1: Define Your Data \\ Demonstration 21.1: Example 1—Defining ID \\ Demonstration 21.2: Example 2—Defining CHLDIDEL \\ Demonstration 21.3: Copying a Variable \\ Demonstration 21.4: Saving Your New File \\ Step 2: Edit and Code Your Data \\ Demonstration 21.5: Accessing File Information for Coding and Editing \\ Step 3: Enter Your Raw Data \\ Demonstration 21.6: Moving Through Data View \\ Demonstration 21.7: Entering Data \\ Demonstration 21.8: Revising or Deleting Data \\ Demonstration 21.9: Saving Your Data File \\ Writing a Research Report \\ Conclusion \\ Chapter 22 Further Opportunities for Social Research \\ The Unabridged GSS \\ Other Data Sets \\ Other Computer Programs \\ Conclusion \\ Appendix A: The Codebook \\ Appendix B: Questionnaire for Class Survey \\ Index/Glossary
Trade Policy 买家须知
- 关于产品:
- ● 正版保障:本网站隶属于中国国际图书贸易集团公司,确保所有图书都是100%正版。
- ● 环保纸张:进口图书大多使用的都是环保轻型张,颜色偏黄,重量比较轻。
- ● 毛边版:即书翻页的地方,故意做成了参差不齐的样子,一般为精装版,更具收藏价值。
关于退换货:
- 由于预订产品的特殊性,采购订单正式发订后,买方不得无故取消全部或部分产品的订购。
- 由于进口图书的特殊性,发生以下情况的,请直接拒收货物,由快递返回:
- ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全(例如:光盘等)
并请在工作日通过电话400-008-1110联系我们。
- 签收后,如发生以下情况,请在签收后的5个工作日内联系客服办理退换货:
- ● 缺页/错页/错印/脱线
关于发货时间:
- 一般情况下:
- ●【现货】 下单后48小时内由北京(库房)发出快递。
- ●【预订】【预售】下单后国外发货,到货时间预计5-8周左右,店铺默认中通快递,如需顺丰快递邮费到付。
- ● 需要开具发票的客户,发货时间可能在上述基础上再延后1-2个工作日(紧急发票需求,请联系010-68433105/3213);
- ● 如遇其他特殊原因,对发货时间有影响的,我们会第一时间在网站公告,敬请留意。
关于到货时间:
- 由于进口图书入境入库后,都是委托第三方快递发货,所以我们只能保证在规定时间内发出,但无法为您保证确切的到货时间。
- ● 主要城市一般2-4天
- ● 偏远地区一般4-7天
关于接听咨询电话的时间:
- 010-68433105/3213正常接听咨询电话的时间为:周一至周五上午8:30~下午5:00,周六、日及法定节假日休息,将无法接听来电,敬请谅解。
- 其它时间您也可以通过邮件联系我们:customer@readgo.cn,工作日会优先处理。
关于快递:
- ● 已付款订单:主要由中通、宅急送负责派送,订单进度查询请拨打010-68433105/3213。
本书暂无推荐
本书暂无推荐