图书简介

Preface \\ Why Corporate Responsibility? \\ What Is This Book About? \\ Why Is Corporate Responsibility So Important Today? \\ Acknowledgments \\ About the Author \\ Part I: What and Why \\ 1. An Introduction to Corporate Responsibility \\ What Is Corporate Responsibility? \\ The 21st Century’s CR Surge \\ The Upside of CR \\ Responsibility Inside and Out: Employee Involvement In CR \\ Building a Values-Based Culture \\ The Evolution of CR \\ How to Think About CR: Frameworks and Implementation \\ Conclusion \\ Notes \\ Starbucks Coffee Company \\ 2. The Business Case for CR \\ What Is the \"Business Case\" for Corporate Responsibility? \\ Perceived Barriers to Corporate Responsibility \\ Models Created to Categorize the Benefits of CR Initiatives \\ Creating Value Through Corporate Responsibility \\ The Business Case for Sustainability \\ Structure of CR Function \\ Conclusion \\ Notes \\ Unilever’s Sustainable Living Plan: Revolutionizing Sustainability on a Global Scale \\ Part II: Three Components of CR: Environmental, Social, and Governance \\ 3. Environmental Responsibility \\ The Evolution of Corporate Environmental Responsibility \\ Greenwashing and Sustainability Rankings \\ Measuring Environmental Friendliness \\ The Current State/Heading Toward a Triple Win \\ Growing Investor Interest \\ Human Capital and Sustainability \\ Conclusion \\ Notes \\ Wal-Mart’s Sustainability Strategy \\ 4. The Corporation’s Responsibility to Society: Human Rights and Labor Issues \\ Introduction to Socially Responsible Business Practices \\ Socially Responsible Labor Practices \\ Workplace Discrimination \\ Labor Issues in the Supply Chain \\ The Scope of Human Rights Responsibility \\ Conclusion \\ Notes \\ Royal Dutch/Shell Group: Brent Spar and Nigeria \\ 5. The Corporation’s Responsibility to Consumers \\ The Food Industry \\ The Healthcare and Pharmaceutical Industries \\ Conclusion \\ Notes \\ Creating Shared Value at McDonald’s \\ 6. Responsible Corporate Governance \\ The Board of Directors \\ Corporate Governance in Crisis \\ The 2007 Financial Crisis \\ Government Response to Corporate Scandals \\ The Evolution of Corporate Governance to Include Corporate Social Responsibility \\ Conclusion \\ Notes \\ The New York Stock Exchange and Richard Grasso: Excessive Compensation as a Failure of Corporate Governance \\ Part III: Corporate Responsibility in Action \\ 7. Corporate Ethics \\ Definition of Corporate Ethics \\ The Evolution of Corporate Ethics \\ Corporate Ethics in the Modern Era \\ Relationship Between Ethics and Other Areas of CR \\ How Ethics Informs Business Decision-Making \\ Role of Ethics in MBA Curricula \\ Ethics as a Creator of Shared Value \\ Conclusion \\ Notes \\ Il Mare’s Oculare \\ 8. Corporate Philanthropy \\ Motivations Behind and Critiques Against CP \\ The Strategic Approach to CP \\ The Business Case and Value Creation \\ Measuring Progress and Improving Outcomes \\ Conclusion \\ Notes \\ Corporate Philanthropy at Goldman Sachs: 10,000 Small Businesses \\ 9. Communicating Corporate Responsibility \\ The Strategic Importance of Communicating CR \\ The Current Environment for Promoting Responsible Business Practices \\ How to Effectively Communicate Your Company’s CR Strategy \\ The Connection Between Communicating CR and Corporate Reputation \\ CR Reporting \\ Communicating CR in a Digital World \\ Conclusion \\ Notes \\ FIJI Water: Going Green or Greenwashing? \\ 10. Implementing a CR Strategy \\ Current Approaches to CR Implementation \\ Our Approach \\ How CR Strategy Relates to Implementation \\ Where Do CSR Strategies Usually Come From? \\ How Do You Select and Refine Your CSR Focus? \\ How Should a Corporation Evaluate CR Strategies/Opportunities? \\ Driving Internal Change \\ Establishing a Change Movement Organization \\ Gaining Support of the Top Management Team \\ Establishing Organizational Momentum \\ Reinforcing Through Incentives \\ Partnering with External Parties \\ Measuring and Reacting \\ Social Sustainability \\ Conclusion \\ Notes \\ The Timberland Company: Managing a Socially Responsible Supply Chain \\ Index

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