图书简介

Preface \\ Chapter 1: Persuasion, Attitudes, and Actions \\ The Concept of Persuasion \\ The Concept of Attitude \\ Attitude Measurement Techniques \\ Attitudes and Behaviors \\ Assessing Persuasive Effects \\ Conclusion \\ Notes \\ Chapter 2: Social Judgment Theory \\ Judgments of Alternative Positions on an Issue \\ Reactions to Communications \\ Critical Assessment \\ Conclusion \\ Notes \\ Chapter 3: Functional Approaches to Attitude \\ A Classic Functional Analysis \\ Subsequent Developments \\ Commentary \\ Conclusion \\ Notes \\ Chapter 4: Belief-Based Models of Attitude \\ Summative Model of Attitude \\ Research Evidence and Commentary \\ Conclusion \\ Notes \\ Chapter 5: Cognitive Dissonance Theory \\ General Theoretical Sketch \\ Some Research Applications \\ Revisions of, And Alternatives to, Dissonance Theory \\ Conclusion \\ Notes \\ Chapter 6: Reasoned Action Theory \\ The Reasoned Action Theory Model \\ Influencing Intentions \\ Intentions and Behaviors \\ Adapting Persuasive Messages to Recipients Based on Reasoned Action Theory \\ Commentary \\ Conclusion \\ Notes \\ Chapter 7: Stage Models \\ The Transtheoretical Model \\ The Distinctive Claims of Stage Models \\ Other Stage Models \\ Conclusion \\ Notes \\ Chapter 8: Elaboration Likelihood Model \\ Variations in the Degree of Elaboration: Central versus Peripheral Routes to Persuasion \\ Factors Affecting the Degree of Elaboration \\ Influences on Persuasive Effects under Conditions of High Elaboration: Central Routes to Persuasion \\ Influences on Persuasive Effects under Conditions of Low Elaboration: Peripheral Routes to Persuasion \\ Multiple Roles for Persuasion Variables \\ Adapting Persuasive Messages to Recipients Based on the ELM \\ Commentary \\ Conclusion \\ Notes \\ Chapter 9: The Study of Persuasive Effects \\ Experimental Design and Causal Inference \\ Two General Challenges in Studying Persuasive Effects \\ Conclusion \\ Notes \\ Chapter 10: Communicator Factors \\ Communicator Credibility \\ Liking \\ Other Communicator Factors \\ Conclusion \\ Notes \\ Chapter 11: Message Factors \\ Message Structure and Format \\ Message Content \\ Sequential Request Strategies \\ Conclusion \\ Notes \\ Chapter 12: Receiver Factors \\ Individual Differences \\ Transient Receiver States \\ Influencing Susceptibility to Persuasion \\ Conclusion \\ Notes \\ References \\ Author Index \\ Subject Index \\ About the Author

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