图书简介

Foreword \\ Preface \\ Introduction: Journalism Is About People, Not Technology \\ UNIT 1: BASICS \\ Chapter 1 Digital Lives, Digital Journalism \\ Digital Information \\ What Is It? How the Internet works \\ What Is It? Syndicated content with RSS \\ What’s Next? Set up an RSS reader and subscribe to feeds \\ What Is It? FTP (file transfer protocol) \\ What’s Next? Set up an FTP Program \\ Web Design Basics \\ What Is It? How Web pages work \\ What’s Next? Build an HTML page quickly \\ What Is It? CSS (cascading style sheets) \\ What’s Next? Add CSS to HTML \\ What Is It? XML (extensible markup language) \\ What Is It? Content-management systems \\ What’s Next? Launch a WordPress site \\ What Is It? Mobile apps versus mobile Web \\ What’s Next? Make a WordPress site for mobile \\ Summary: Start to see digital opportunities \\ Chapter 2 The Power of Publishing: How Blogging Changed Publishing and Journalism Forever \\ What Is It? Why blogs are important \\ What Is It? Then came Twitter \\ What Is It? The digital firehose \\ What’s Next? Make a plan, create a blog \\ What’s Next? Make a plan, start publishing \\ What’s Next? Become a Pro on Twitter \\ Summary: Passion and purpose \\ Chapter 3 Crowd-Powered Collaboration \\ What Is It? Crowdsourcing \\ What Is It? Open-source reporting \\ What Is It? Engaged journalism \\ What Is It? Managing news as a conversation \\ What’s Next? Build and manage a community online \\ What’s Next? Keep conversations accurate and ethical \\ Summary: Collaborative publishing, social media are here to stay \\ Chapter 4 Going Mobile \\ What Is It? Mobile journalism \\ What’s Next? Making mobile journalism \\ Summary: Mobile future \\ UNIT 2: MULTIMEDIA \\ Chapter 5 Telling Stories With Video \\ What Is It? The digital video revolution \\ What’s Next? Plan your video and go \\ What’s Next? Voice in video \\ What’s Next? Gear up and get out there \\ What’s Next? Shooting good video \\ What’s Next? Editing and post-production \\ What’s Next? Publishing video online \\ Summary: Start small, but make sure you start \\ Chapter 6 Visual Storytelling With Photographs \\ What Is It? Digital photography \\ What’s Next? Shooting better photos with a digital camera \\ What’s Next? Working with digital photographs \\ What’s Next? Publish your photos online \\ Summary: Photography is a critical tool for journalists \\ Chapter 7 Making Audio Journalism Visible \\ What Is It? Audio journalism \\ What’s Next? Get started with audio \\ What’s Next? Gear up and get out there \\ What’s Next? Editing digital audio \\ What’s Next? Start podcasting \\ Summary: Audio Journalism—Part of the next big thing \\ UNIT 3: EDITING AND DECISION-MAKING \\ Chapter 8 Data-Driven Journalism and Digitizing Your Life \\ What Is It? Your digital life \\ What Is It? Data-driven journalism \\ What’s Next? Building spreadsheets, databases \\ What Is It? Map mashups \\ What’s Next? Build an interactive map with data \\ Summary: Better life, better journalism \\ Chapter 9 Building a Digital Audience for News \\ What Is It? Measuring journalism \\ What’s Next? Track all that you publish \\ What’s Next? Track your audience \\ What Is It? Search engine optimization (SEO) \\ What’s Next? Use SEO to grow your audience \\ What’s Next? Audience engagement drives distribution \\ What’s Next? Connect and engage in social media \\ Summary: Track, measure, distribute, adapt \\ Appendix: Suggested Web Resources \\ Index \\ About the Author

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