图书简介
Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you’re 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. * Describes how you can find capital to start your own business * Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs * Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon * Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.
Foreword ix Acknowledgments xiii About the Author xvii Introduction 1 Also by Kerry Hannon 13 Part I Turning a Passion Into a Business Chapter 1 Lights, Camera, Action 17 Chapter 2 Money Maven 33 Chapter 3 Military to Merlot 47 Chapter 4 Cockpit to the Coffee Shop 65 Chapter 5 Bejeweled 73 Chapter 6 Scooting Ahead 81 Chapter 7 Write Stuff 91 Chapter 8 Horsing Around 99 Part II Building a Winning Senior-Junior Partnership Chapter 9 Ginning Things Up 113 Chapter 10 The Whole Million-Dollar Package 125 Chapter 11 Cookie Contessas 135 Part III The Path to Social Entrepreneurship Chapter 12 Girl Power 147 Chapter 13 Food, Glorious Food 157 Chapter 14 Hope in Harlem 167 Chapter 15 The Magic of Music 177 Part IV Winning Strategies of Female Entrepreneurs Chapter 16 Health and Happiness 189 Chapter 17 Chilling Out 201 Chapter 18 Design from Within 211 Chapter 19 Nutty for Opera 221 Chapter 20 The Holistic Path 231 Afterword 247 Index 249
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