Context:The Effects of Environment on Product Design and Evaluation

图书简介

Context: The Effects of Environment on Product Design and Evaluation addresses the environment, or context, in which we consume products and the impact of context on choice and acceptability. The book explores what context is, how it influences design by specialists, and acceptance by consumers. Chapters discuss the basics of context, food and drink in context, testing a range of other products, and other contextual variables. Historically, research on context has been done in the laboratory and various natural locations, but rapid growth in other methods to study context, including evoked contexts, immersive contexts, virtual reality contexts, and more have widened research possibilities.

Section A - The Basics 1. The Language of Context Research 2. People in Context - The Social Perspective 3. Context Effects at the Level of the Sip and Bite 4. In Home Testing 5. Useful Observational Research 6. Situational Appropriateness in Food-oriented Consumer Research: Concept, method, and applications Section B - Meals in Context 7. Food Choices in Context 8. Meal and Snack: Two Different Contexts for Foods and Drinks 9. The Meal as the Proper Context for Foods and Drinks 10. The Value of Studying Laboratory Meals 11. Are Family Meals Declining? The Example of Denmark 12. Studying Natural Meals: What Are the Benefits of the Living Lab Approach? 13. The Effects of Environment on Product Design and Evaluation: Meals in Context, Institutional Foodservice 14. The Effect of Context on Children’s Eating Behavior 15. Food Combinations and Food and Beverage Combinations in Meals 16. Virtual Reality and Immersive Approaches to Contextual Food Testing Section C - Testing Products in Context 17. Healthcare Supplements in Context 18. Personal and Home Care Products in Context 19. Beverages in Context 20. Automobiles in Context 21. The Office Architecture: A contextual experience with influences at the individual and group level 22. Conducting Contextualized and Real-Life Product Tests: Benefits and experimental challenges 23. Inducing Context with Immersive Technologies in Sensory Consumer Testing 24. Contextual Product Testing for Small to Medium Sized Enterprises (SMEs) 25. Assessment of the Comfort of Workwear for the Food Industry Section D - Other Contextual Variables 26. Evoked Consumption Context Matters in Food-Related Consumer Affective Research 27. Packaging in Context 28. From Photos to Real Stores: Context squared 29. Alcoholic Beverages in Context 30. Learning From the Real World-Creating Relevant Research Designs Section E - Summary 31. Summary

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Context:The Effects of Environment on Product Design and Evaluation 背景：环境对产品设计和评估的影响 管理经济学

Context:The Effects of Environment on Product Design and Evaluation

背景：环境对产品设计和评估的影响
管理经济学