图书简介

Chapter 1: Mass Communication \\ What Is Mass Communication? \\ Theories of Mass Communication \\ Mass Communication Methods \\ Mass Communication in Society \\ Trends in Mass Communication \\ Skills \\ Chapter 2: Advertising and Marketing \\ What Is Advertising? \\ Marketing \\ Careers in Advertising and Marketing \\ Insider Insight: Tonya Hottmann, Director of Marketing \\ Advertising and Marketing Jobs: By the Numbers \\ Skills Needed for Advertising and Marketing \\ Advertising and Marketing Vocabulary \\ Job Search Terms \\ Chapter 3: Public Relations \\ What Is Public Relations? \\ History of Public Relations \\ Public Relations Today \\ Careers in Public Relations \\ Public Relations Duties \\ Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency) \\ Insider Insight: Alexandra Sabbag, Founder and Principal \\ Insider Insight: Erin Spain, Communications Director \\ Public Relations Jobs: By the Numbers \\ Skills Needed for Public Relations \\ Job Search Terms \\ Chapter 4: Journalism \\ What Is Journalism? \\ History of Journalism \\ Journalism Today \\ Careers in Journalism \\ Insider Insight: Natalie Brunell, Television News Reporter \\ Insider Insight: Katey McFarlan, Blogger \\ Insider Insight: Lee Wolverton, Managing Editor \\ Journalism Jobs: By the Numbers \\ Skills Needed for Journalism \\ Job Search Terms \\ Chapter 5: Mass Communication Careers in Business \\ What Is Business? \\ The Role of Mass Communication in Business \\ Mass Communication Careers in Business \\ Insider Insight: Keri Gavin, Director of Host Relations and Customized Training \\ Insider Insight: Megan Sommer, Corporate Recruiter \\ Mass Communication Careers in Business: By the Numbers \\ Skills Needed for Mass Communication \\ Chapter 6: Publishing \\ What Is Publishing? \\ History \\ Today’s Trends \\ Careers in Publishing \\ Career Domains \\ Insider Insight: Paddy Calistro, President and CEO \\ Insider Insight: Moira Kerrigan, Associate Director of Marketing \\ Insider Insight: Jen Brady, Advertising Associate \\ Publishing Jobs: By the Numbers \\ Skills Needed for Publishing \\ Chapter 7: Telecommunications and Visual Communication \\ What Is Telecommunications? \\ Careers in Telecommunications \\ Insider Insight: Dutch Wargo, Cameraman \\ Skills Needed for Telecommunications \\ Job Search Terms \\ What Is Visual Communication? \\ Careers in Visual Communication \\ Insider Insight: Katie Dolciato, Associate Art Director \\ Skills Needed for Visual Communication \\ What Is Public Administration? \\ Job Search Terms \\ Telecommunications and Visual Communication Jobs: By the Numbers \\ Chapter 8: Public Administration \\ What Is Public Administration? \\ Careers in Public Administration \\ Insider Insight: Jim Norris, Village Manager \\ Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources \\ Public Administration Jobs: By the Numbers \\ Skills Needed for Public Administration \\ Job Search Terms \\ Chapter 9: Nonprofits \\ What Are Nonprofits? \\ Careers in Nonprofits \\ Insider Insight: Emily Anderly, Fund-Raising Director \\ Insider Insight: Linda J. Smith, Marketing Director \\ Nonprofit Jobs: By the Numbers \\ Skills Needed for Nonprofits \\ Job Search Terms \\ Chapter 10: Skills \\ Hard Skills \\ Soft Skills \\ Interpersonal Skills \\ Personality \\ Conclusion \\ Chapter 11: Preparation \\ Personal Branding \\ Online Presence \\ Portfolios \\ Chapter 12: Experience \\ Internships \\ Volunteer Work \\ Course Projects \\ Part-Time Work \\ Closing Tips for Experience \\ Chapter 13: Searching and Applying for Jobs \\ Job Searching \\ Job Applications \\ Conclusion \\ Chapter 14: Interviewing \\ Preparation \\ Execution \\ Follow-Up \\ Chapter 15: Career Success Strategies \\ Adjustment and Assimilation \\ Continued Learning \\ Mentoring \\ References \\ Index \\ About the Author

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