图书简介

Preface \\ Acknowledgments \\ Part I. Techniques of Interpretation \\ Chapter 1: Semiotic Analysis \\ A Brief History of the Subject \\ The Problem of Meaning \\ Social Aspects of Semiotics: The Individual and Society \\ Saussure on the Science of Semiology \\ Signs \\ Forms of Signs \\ Signs and Truth \\ Facial Expressions as Signs \\ Hyperreality \\ Language and Speaking \\ Connotation and Denotation \\ The Synchronic and the Diachronic \\ Syntagmatic Analysis \\ Paradigmatic Analysis \\ Intertextuality \\ Dialogical Theory \\ Metaphor and Metonymy \\ Codes \\ Culture Codes \\ Michel Foucault on Codes \\ Semiotics of the Television Medium \\ Some Criticisms of Semiotic Analysis \\ A Checklist for Semiotic Analysis of Television \\ Chapter 2: Marxist Analysis \\ Materialism \\ The Base and the Superstructure \\ False Consciousness \\ Ideology \\ The Frankfurt School \\ Class Conflict \\ Alienation \\ The Consumer Society \\ John Berger on Advertising \\ Bourgeois Heroes \\ Hegemony \\ The Problem of Media Consolidation \\ The Society of the Spectacle \\ The Danger of Being Doctrinaire \\ Grid-Group Analysis \\ Marxist Criticism in the Postmodern World \\ Analyzing a Text From a Marxist Perspective \\ Study Questions and Topics for Discussion \\ Annotated Bibliography \\ Chapter 3: Psychoanalytic Criticism \\ The Unconscious \\ Sexuality \\ William A. Rossi on Sexual Aspects of the Foot and Shoe \\ The Oedipus Complex \\ On the Importance of Myth \\ Media and the Oedipus Complex \\ Id, Ego, and Superego \\ The Structural Hypothesis Applied to Culture \\ Symbols \\ Defense Mechanisms \\ Martin Grotjahn on Horror Films \\ Dreams \\ Condensation and Displacement \\ Aggression and Guilt \\ Stereotypes and Aggressive Humor \\ Freud and Beyond \\ Jungian Psychoanalytic Theory \\ Psychoanalytic Analysis of Media: A Cautionary Note \\ Chapter 4: Sociological Analysis \\ Émile Durkheim on Our Social Nature \\ Some Basic Concepts \\ Culture \\ Herbert Gans and Taste Cultures \\ Uses and Gratifications \\ Genres and Formulas \\ Content Analysis \\ Chapter 5: Discourse Analysis \\ Defining Discourse Analysis \\ Teun A. Van Dijk on Discourse Analysis \\ Spoken and Written Discourse \\ Styles and Written Discourse \\ Political Ideologies and Discourse Analysis \\ Critical Discourse Analysis (CDA) \\ Advertising and Critical Discourse Analysis \\ Multimodal Discourse Analysis (MDA) \\ Multimodal Critical Discourse Analysis (MCDA) \\ A Multimodal Critical Discourse Analysis of an Advertisement \\ Conclusion \\ Part II. Applications \\ Chapter 6: Murderers on the Orient Express \\ Organizing a Mystery \\ Detectives as Semioticians \\ Social and Political Dimensions \\ Poirot as Revolutionary \\ Chapter 7: Seven Points on the Game of Football (And Some Interesting Statistics) \\ Football Is a Game of Signs \\ Instant Replay and the Modern Sensibility \\ Football Socializes Us \\ Statistics on Televised Football \\ Why Baseball Is Boring \\ Football as an Alternative to Religion \\ The Marxist Perspective \\ Football and the Psyche \\ Concluding Remarks \\ Chapter 8: The Maiden with the Snake: Interpretations of a Print Advertisement \\ Signs in Signs: A Primer on Applied Semiotics \\ The Maiden in Paradise: A Case Study \\ A Paradigmatic Analysis of the Fidji Advertisement \\ Using the Myth Model \\ Psychoanalytic Aspects of the Fidji Text \\ An Aside on Moisturizers and Anxiety \\ Final Comments on Perfume and Anxiety \\ Chapter 9: All-News Radio and the American Bourgeoisie \\ News and Alienation \\ News and Ruling-Class Ideology \\ Commercials and Anxiety \\ Caught in the Middle \\ News and Conversation \\ News from the Internet and Social Media \\ Chapter 10: Video Games: A New Art Form \\ An Investigation of MMO’s \\ Are Video Games an Art Form or a Medium? \\ New Technologies and Video Games \\ Janet Murray on Interactivity and Immersion \\ Video Games and Addiction \\ Video Games and the Problem of Violence \\ Social and Physical Problems Caused by Video Games \\ Video Games and Sexuality \\ Conclusions \\ Chapter 11: Cell Phones, Social Media, and the Problem of Identity \\ An Epiphany \\ The Internet \\ Media Use by 8- to 18-Year-Olds \\ Social Media \\ A Psychoanalytic Perspective on Youth and Social Media \\ The Cell Phone as Sign: A Semiotic Perspective \\ Marxist Perspectives on Cell Phones \\ Conclusions \\ Epilogue: Shmoos and Analysis \\ Appendix: Simulations, Activities, Games, and Exercises \\ Glossary \\ References \\ Author Index \\ Subject Index \\ About the Author

Trade Policy 买家须知