图书简介

AIM FOR THE HEART \\ Finding Focus: Aim for the Heart of the Story \\ Use Sound Bites That Connect to the Viewer’s Heart \\ THE SHAPE OF THE STORY \\ Stories Need Surprises: Give Viewers Gold Coin Moments \\ Story Frames: Structure and Restructure \\ The G-I / B-E Grid \\ Sentences Have Shapes, Too: Power at the End \\ FIND MEMORABLE CHARACTERS \\ Put a Face on the Story: You Remember What You Feel \\ Little Pictures, Big Stories: Focus on People, not Events \\ How Many Characters Do You Need in a Story? \\ WRITE INVITING LEADS \\ First Impressions: Get Them Hooked \\ Some Do’s and Don’ts for Leads: Don’t Stall; Get On With It \\ Kill the Clichés: Especially the Clichés of Thought \\ VERBS AND ADJECTIVES \\ The Thing About “ing”: A Passive, Verbless Style \\ “To Be” or Not “To Be”: Verbs Drive Sentences \\ Avoid “Fantastic, Unbelievable, Gut-Wrenching” Subjective Adjectives \\ THE ART OF THE INTERVIEW \\ Learning to Listen: Using Your Ears More Than Your Mouth \\ Asking Better Questions \\ Interviewing Reluctant Sources: Explain the Rationale \\ Interviewing Juveniles and Other Vulnerable People \\ A Few Interviewing Don’ts \\ WHY PICTURES ARE SO POWERFUL \\ A Little Bit of Visual Theory \\ The Power of the Picture \\ THE VITAL ROLE OF LIGHTING \\ Lighting Sets an Editorial Tone \\ VIDEO AND VISUAL TECHNIQUES \\ Let’s Get Visual: Capturing Compelling Video \\ Principles and Techniques for Photographic Objectivity \\ CAUTION, THIS MAY GET GRAPHIC: THINKING VISUALLY \\ Think “Shapes”: A Checklist for Effective Graphics \\ Get It Right: Graphics Are Precision Work \\ THE SOUND OF THE STORY \\ Capturing Powerful Sound \\ Ethical Concerns With Adding Music and Sound Effects \\ Do Not Rearrange Audio or Sound Bites \\ WHAT EVERY JOURNALIST SHOULD KNOW ABOUT GUNS, AMMUNITION AND ARMED VIOLENCE \\ Types of guns and ammunition \\ Guns in Crime \\ Buying and Selling Guns \\ FIELD TRICKS FROM THE PROS \\ First Things First in the Field \\ Story Ideas \\ Why Online and Social Media are Important to Local TV \\ Reporting and Writing for Online \\ Ethics and Social Networks \\ Online Skills You Need to Get Hired or to Keep Your Job \\ ETHICS AND BROADCAST JOURNALISTS: SEEK TRUTH AND REPORT IT AS FULLY AS POSSIBLE \\ Seek Truth and Report It as Fully as Possible \\ Who Said That: Evaluating Sources for Your Stories \\ Be Honest With Viewers About Your Reporting and Your Mistakes \\ Attack Dogs, Watchdogs and Guide Dogs: A Journalist’s Commitment to Seeking Truth \\ File Tape: Truthful Reporting or Lazy Journalism? \\ ETHICS AND BROADCAST JOURNALISTS: ACT INDEPENDENTLY \\ Avoid Conflicts of Interest \\ ETHICS AND BROADCAST JOURNALISTS: MINIMIZE HARM \\ Rights to Privacy for Private People and Public Officials \\ Using Graphic or Violent Images and Language \\ Identifying Suspects, Covering “Off-Limits” Stories and Other Tough Ethics Calls \\ Questions Before You “Go Live” \\ LET’S GET CRITICAL \\ Kill the Zombie Stats \\ Using Critical Thinking to Investigate Charities \\ Al Gets Duped: Be Skeptical \\ THE POWER OF ENTERPRISE REPORTING \\ Enterprise From the Start: Morning Meetings \\ How to Generate Enterprise Stories \\ Look for the Story Behind the Story \\ How to Succeed \\ Continual Learning \\ Surviving Layoffs, Cutbacks and Reassignment \\ Stressed and Overworked \\ Time Management \\ Avoid Office Gossip and Politics \\ Leaders in the Newsroom \\ The Meaning of Life

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