图书简介

Chapter 1: What Is Popular Culture and Why Study It \\ What is Popular Culture? \\ What Are Popular Culture Texts? \\ Why Study Popular Culture? \\ Conducting Rhetorical Analyses of Popular Culture Texts? \\ Step 1: Selecting a Text and Formulating a Research Question \\ Step 2: Selecting a Rhetorical Perspective \\ Step 3: Examining the Text (Describe and Interpret) \\ Step 4: Evaluating Potential Implications of the Text \\ Sample Student Essay \\ Summary \\ Challenge \\ References \\ Chapter 2: Expanding the Rhetorical Tradition \\ The Nature of Rhetoric and Rhetorical Criticism \\ Evolution of the Rhetorical Tradition \\ Classical Period \\ Middle Ages \\ Renaissance \\ 18th and 19th Century \\ Modern Rhetoric \\ The Neo-Aristotelian Approach to Rhetorical Criticism \\ Step 1: Describing the Rhetorical Situation \\ Step 2: Interpreting the Text According to the Five Canons \\ Step 3: Evaluating the Overall Effect and Implications \\ New (Contemporary and Postmodern) Rhetorical Approaches \\ Sample Student Essay \\ Summary \\ Challenge \\ References \\ Chapter 3: A Narrative Perspective \\ Narration \\ Narrative Rationality \\ Coherence \\ Fidelity \\ Conducting a Narrative Analysis \\ Step 1: Selecting an Appropriate Text \\ Step 2: Examining the Text (Describe and Interpret) \\ Step 3: Evaluating Potential Implications of the Text \\ Sample Student Essay \\ Summary \\ Challenge \\ Suggested Readings \\ References \\ Chapter 4: A Dramatistic Perspective \\ The Dramatistic Life Cycle \\ Cluster Analysis \\ The Pentad \\ The Five Elements \\ The Ratios \\ The Motive \\ Transcendence \\ Mortification \\ Victimage \\ Conducting A Dramatistic Analysis \\ Sample Published and Student Essays \\ Summary \\ Challenge \\ References and Selected Readings \\ Chapter 5: A Symbolic Convergence Perspective, Thomas Endres, University of Northern Colorado \\ Fantasy Theme Analysis \\ Rhetorical Visions, Master Analogues, And Life Cycles \\ Conducting A Symbolic Convergence Analysis \\ Step 1: Selecting an Appropriate Text \\ Step 2: Examining the Text (Describe and Interpret) \\ Step 3: Evaluating Potential Implications of the Text \\ Sample Analysis \\ Sample Student Essays \\ Summary \\ Challenge \\ References \\ Chapter 6: A Neo-Marxist Perspective \\ Ideology and Hegemony \\ Materialism and Economic Metaphors \\ Sites of Struggle \\ Conducting a Neo-Marxist Analysis \\ Step 1: Selecting an Appropriate Text \\ Step 2: Examining the Text (Describe and Interpret) \\ Step 3: Evaluating Potential Implications of the Text \\ Sample Student Essays \\ Summary \\ Challenge \\ References \\ Chapter 7: Feminist Perspectives \\ Hegemony \\ Sites of Struggle \\ Waves of Feminism \\ First-Wave Feminism \\ Second-Wave Feminism \\ Third-Wave Feminism \\ Fourth-Wave Feminism \\ Feminist Perspectives \\ A Liberal Feminist Perspective \\ A Radical Feminist Perspective \\ A Marxist Feminist Perspective \\ A Cultural Feminist Perspective \\ Conducting a Feminist Analysis \\ Step 1: Selecting an Appropriate Text \\ Step 2: Examining the Text (Describe and Interpret) \\ Step 3: Evaluating Potential Implications of the Text \\ Sample Student Essays \\ Summary \\ Challenge \\ References and Suggested Readings \\ Chapter 8: A Music Perspective: The Illusion of Life \\ Music As Rhetoric \\ The Illusion of Life \\ Virtual Time \\ Virtual Experience \\ Congruity and Incongruity \\ Congruity \\ Incongruity \\ Ambiguity and Ascription \\ Music Without Lyrics \\ Conducting An Illusion of Life Analysis \\ Step 1: Selecting an Appropriate Text \\ Step 2: Examining the Text (Describe and Interpret) \\ Step 3: Evaluating the Potential Implications of the Text \\ Sample Student Essays \\ Summary \\ Challenge \\ References and Suggested Readings \\ Chapter 9: Visual Perspectives \\ History and Nature of Visual Communication \\ Visual Theory Perspectives \\ Gesalt Theory \\ Semiotics \\ Visual Pleasure Theory \\ Psychoanalytic Theory, Scopophelia, and Narcissism \\ Fetishism, Voyeurism, and Narcissism in Visual Pleasure Theory \\ Conducting a Visual Pleasure Analysis \\ Step 1: Selecting an Appropriate Text \\ Step 2: Examining the Text (Describe and Interpret) \\ Step 3: Evaluating Potential Implications of the Text \\ Sample Student Essay \\ Summary \\ Challenge \\ References and Suggested Reading \\ Chapter 10: Media-Centered Perspectives \\ Media Ecology Theory \\ Media History \\ Media Laws \\ Media Logic \\ Commodification \\ Amplification and Reduction \\ Social Learning Theory \\ Parasocial Relationship Theory \\ Cultivation Theory \\ Conducting An Analysis Using A Media-Centered Perspective \\ Step 1: Selecting an Appropriate Text \\ Step 2: Examining the Text (Describe and Interpret) \\ Step 3: Evaluate Potential Implications of the Text \\ Sample Student Essay \\ Summary \\ Challenge \\ References

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