图书简介

Preface \\ Acknowledgements \\ About the Authors \\ An Open Letter to All Students \\ PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE \\ CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT \\ Entrepreneurship Requires Action and Practice \\ Entrepreneurship May Be Different From What You Think \\ A Brief History of the Evolution of Entrepreneurship in the United States \\ Types Of Entrepreneurship \\ The World Is Participating in Entrepreneurship \\ How This Book Will Help You Practice Entrepreneurship \\ CHAPTER 2. PRACTICING ENTREPRENEURSHIP \\ Two Main Perspectives on Entrepreneurship \\ The Five Skills Most Important to The Practice of Entrepreneurship \\ Entrepreneurship Is More a Method than a Process \\ The Practice of Entrepreneurship: An Introduction \\ The Concept of Deliberate Practice \\ CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET \\ The Power of Mindset \\ What Is Mindset? \\ The Self-Leadership Habit \\ The Creativity Habit \\ The Improvisation Habit \\ The Mindset as the Pathway to Action \\ CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP \\ The Role of Social Entrepreneurship \\ Social Entrepreneurship and Wicked Problems \\ Types of Social Entrepreneurship \\ Capital Markets for Social Entrepreneurs \\ Social Entrepreneurs and Their Stakeholders \\ Differences Between Social Entrepreneurship And Corporate Social Responsibility \\ Social Entrepreneurship and Global Inclusion \\ PART II . CREATING AND FINDING OPPORTUNITIES \\ CHAPTER 5. GENERATING NEW IDEAS \\ The Entrepreneurial Mindset and Opportunity Recognition \\ Opportunities Start with Thousands of Ideas \\ Two Pathways to Opportunity Identification \\ Opportunities Through Active Search and Alertness \\ From Idea Generation to Opportunity Recognition \\ CHAPTER 6. USING DESIGN THINKING \\ What Is Design Thinking? \\ Design Thinking as a Human-Centered Process \\ Design Thinking Requires Empathy \\ The Design-Thinking Process: Inspiration, Ideation, Implementation \\ Pathways Toward Observation and Insights \\ Interviewing as a Useful Technique for Identify Needs \\ Variations of the Design-Thinking Process \\ CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS \\ What Are Experiments? \\ The Six Steps of Scientific Experimentation \\ Hypotheses and Customer Identification \\ Generating Data and the Rules of Experimentation \\ Types of Experiments \\ The Power of Storyboarding \\ PART III . EVALUATING AND ACTING ON OPPORTUNITIES \\ CHAPTER 8. BUILDING BUSINESS MODELS \\ What Is a Business Model? \\ The Four Parts of a Business Model \\ The Customer Value Proposition (CVP) \\ Different Types of CVPs and Customer Segments \\ The Business Model Canvas (BMC) \\ CHAPTER 9. PLANNING FOR ENTREPRENEURS \\ The Importance of Planning to Entrepreneurs \\ The Trim Framework \\ Plans Take Many Forms \\ The Business Plan Debate \\ Tips for Writing Business Plans \\ CHAPTER 10. CREATING REVENUE MODELS \\ What Is a Revenue Model? \\ Different Types of Revenue Models \\ Generating Revenue From “Free” \\ Revenue and Cost Drivers \\ Pricing Strategies \\ Calculating Prices \\ CHAPTER 11. LEARNING FROM FAILURE \\ Failure and Entrepreneurship \\ The Failure Spectrum \\ Fear of Failure \\ Learning From Failure \\ Getting Gritty: Building a Tolerance for Failure \\ PART IV. RESOURCING NEW OPPORTUNITIES \\ CHAPTER 12. BOOTSTRAPPING FOR RESOURCES \\ What Is Bootstrapping? \\ Bootstrapping Strategies \\ Crowdfunding Versus Crowdsourcing \\ Crowdfunding Startups and Entrepreneurships \\ The Four Contexts for Crowdfunding \\ The Advantages of Crowdfunding \\ A Quick Guide to Successful Crowdfunding \\ CHAPTER 13. FINANCING FOR STARTUPS \\ What Is Equity Financing? \\ The Basics Of Valuation \\ Angel Investors \\ Venture Capitalists (VCs) \\ Due Diligence \\ The Entrepreneur’s Dilemma \\ APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS \\ Financial Projections for Startups \\ Three Essential Financial Statements \\ Linkages between the Three Financial Statements \\ The Journey of Cash: The Cash Conversion Cycle \\ Building Pro Forma Financial Statements \\ Building Assumptions: Operating Policies and Other Key Assumptions \\ CHAPTER 14. DEVELOPING NETWORKS \\ The Power of Networks \\ The Value of Networks \\ Building Networks \\ Virtual Networking \\ Networking to Build the Founding Team \\ CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES \\ Legal Considerations \\ Types of Legal Structures \\ Legal Mistakes Made by Startups \\ Intellectual Property (IP) \\ Global IP Theft \\ Common IP Traps \\ Hiring Employees \\ CHAPTER 16. MARKETING AND PITCHING YOUR IDEA \\ The Role of Marketing and Pitching in Entrepreneurship \\ The Basic Principles of Marketing \\ Entrepreneurial Marketing \\ Marketing Through Social Media \\ Marketing Yourself \\ The Art of Pitching \\ APPENDIX B. The Pitch Deck \\ Overview of the Pitch Deck \\ Pitch Deck Slides \\ The Question and Answer Period \\ Glossary \\ Notes \\ Name Index \\ Subject Index

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