Innovation and International Corporate Growth

政治经济学

原   价:
552.5
售   价:
442.00
优惠
平台大促 低至8折优惠
出  版 社
出版时间
2014年11月15日
装      帧
平装
ISBN
9783642445293
复制
页      码
452
语      种
英语
综合评分
暂无评分
我 要 买
- +
库存 30 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies. The book presents a state-of-the-art account of innovation management and the role of R&D and innovation strategy for corporate growth and renewal. It follows a top-down approach starting from corporate strategy, and describes the effective integration of corporate R&D, business unit projects and operational performance improvements. The book offers portraits of leading innovators and high-performing corporations and provides a rich collection of best-practice examples.
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个