The Business of Fashion: Designing, Manufacturing, and Marketing

工业经济学

原   价:
2284.00
售   价:
1713.00
优惠
平台大促 低至8折优惠
出  版 社
出版时间
2007年09月01日
装      帧
精装
ISBN
9781563675706
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页      码
631
开      本
9.51 x 7.69 x 1.74
语      种
英文
版      次
0003
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图书简介
This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives.

Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers. 9781563675

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