Innovation and Product Management

创新与产品管理:减少不确定性的全面而实用方法

政治经济学

原   价:
828.75
售   价:
663.00
优惠
平台大促 低至8折优惠
作      者
出  版 社
出版时间
2014年09月15日
装      帧
精装
ISBN
9783642543753
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页      码
327
语      种
英语
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库存 30 本
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图书简介
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
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