The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

整合营销传播战略的执行者:营销经理的工作模式

政治经济学

原   价:
552.5
售   价:
442.00
优惠
平台大促 低至8折优惠
作      者
出  版 社
出版时间
2013年06月15日
装      帧
平装
ISBN
9783642380907
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页      码
160
语      种
英语
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图书简介
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
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