Product Variety in Automotive Industry

汽车工业产品品种:解读美国利基市场(丛书)

政治经济学

原   价:
552.5
售   价:
442.00
优惠
平台大促 低至8折优惠
作      者
出版时间
2013年10月15日
装      帧
平装
ISBN
9783319019062
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页      码
63
语      种
英语
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库存 30 本
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图书简介
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​
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