ReadLink-学科

¥ 2191

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The Routledge Companion to Strategic Marketing

/ 2020-12-09 / Routledge

¥ 1971

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Sales Force Management

Mark W. Johnston and Greg W. Marshall / 2020-12-08 / Routledge

¥ 947

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Impact of ICTs on Event Management and Marketing

Kemal Birdir / 2020-12-04 / Business Science Reference

¥ 1334

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Transgenerational Marketing:Evolution, Expansion, and Experience

Rajagopal / 2020-12-03 / Palgrave Macmillan

¥ 329

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Influencer Marketing

/ 2020-11-30 / Routledge

¥ 1205

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Influencer Marketing

/ 2020-11-30 / Routledge

¥ 1115

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Advances in Hospitality and Leisure

Chen, Joseph S.(编辑) / 2020-11-30 / Emerald Publishing

¥ 1424

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Stakeholder Involvement in Social Marketing

/ 2020-11-26 / Routledge

¥ 489

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Navigating the New Retail Landscape:A Guide for Business Leaders

Treadgold, Alan; Reynolds, Jonathan / 2020-11-26 / Oxford University Press

¥ 1358

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Hospitality Revenue Management

/ 2020-11-24 / Apple Academic Press

¥ 1170

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Secrets of Working Across Five Continents: Thriving Through the Power of Cultural Diversity

Etcheberry, Meltem(编辑);Stamm, Bettina(编辑) / 2020-11-20 / Emerald Publishing

¥ 1642

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Intercultural Marketing

Ivana Beveridge / 2020-11-18 / Routledge

¥ 537

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Intercultural Marketing

Ivana Beveridge / 2020-11-18 / Routledge

¥ 822

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Business Intelligence and Big Data:Drivers of Organizational Success

Olszak, Celina / 2020-11-18 / Auerbach Publications

¥ 198

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The Virtual Training Bible:The Art of Conducting Powerful Virtual Training That Engages Learners and Makes Knowledge Stick

Jeb Blount / 2020-11-18 / Wiley

¥ 366

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Fashion Merchandising: Principles and Practice

Clark James / 2020-11-16 / Red Globe Press

¥ 530

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Safety and Security in Hotels and Home Sharing

Binns, Chelsea A.;Kempf, Robin J. / 2020-11-14 / Springer Berlin Heidelberg

¥ 504

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Sales and Distribution Management:An Integrative Approach

Pingali Venugopal / 2020-11-13 / Sage

¥ 137

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Go Live!:Turn Virtual Connections into Paying Customers

Jeffrey Gitomer / 2020-11-11 / Wiley

¥ 2244

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Routledge Companion to International Hospitality Management

/ 2020-11-10 / Routledge

¥ 427

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AI Meets BI:Artificial Intelligence and Business Intelligence

Lakshman Bulusu and Rosendo Abellera / 2020-11-04 / Auerbach Publications

¥ 1424

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Transforming Relationship Marketing

/ 2020-10-30 / Routledge

¥ 1424

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Internal Marketing

David M Brown / 2020-10-30 / Routledge

¥ 1059

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Sport Startups: New Advances in Entrepreneurship

Ratten, Vanessa / 2020-10-30 / Emerald Publishing

¥ 1683

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Responsible AI and Ethical Issues for Businesses and Governments

/ 2020-10-30 / IGI Publishing

¥ 1448

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Cross-Border E-Commerce Marketing and Management

Md. Rakibul Hoque / 2020-10-30 / Business Science Reference

¥ 1065

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Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues; Ana Pinto Borges / 2020-10-30 / IGI Publishing

¥ 945

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Cross-Border E-Commerce Marketing and Management

Hoque, MD Rakibul;Bashaw, R. Edward / 2020-10-30 / Business Science Reference

¥ 394

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The Dark Side of Marketing Communications

Tim Hill and Pierre McDonagh / 2020-10-29 / Routledge

¥ 1424

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The Dark Side of Marketing Communications

Tim Hill and Pierre McDonagh / 2020-10-29 / Routledge

¥ 1637

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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Foued Cheriet / 2020-10-29 / Wiley-ISTE

¥ 350

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The Business of Aspiration:How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic / 2020-10-27 / Routledge

¥ 1683

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Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues; Ana Pinto Borges / 2020-10-23 / Business Science Reference

¥ 644

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Commodification and Its Discontents

Nicholas Abercrombie / 2020-10-15 / Polity

¥ 273

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Grappling With The Gray

Goldson Yonason / 2020-10-12 / Business Expert Press

¥ 408

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Selling Professionally: A guide to becoming a world-class sales executive

Rogers BethNoad Jeremy / 2020-10-12 / Rethink Press

¥ 273

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Business Ethics And Rational Corporate Policies

Mantzaris Konstantinos / 2020-10-09 / Business Expert Press

¥ 1424

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The Psychology of Advertising

Bob M Fennis and Wolfgang Stroebe / 2020-10-08 / Routledge

¥ 515

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The Psychology of Advertising

Bob M Fennis and Wolfgang Stroebe / 2020-10-08 / Routledge

¥ 1115

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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation

Pantano, Eleonora(编辑) / 2020-10-07 / Emerald Publishing

¥ 537

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The Customer Experience Model

Adyl Aliekperov / 2020-10-02 / Routledge

¥ 1424

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Defining, Measuring and Managing Consumer Experiences

Annarita Sorrentino / 2020-10-01 / Routledge

¥ 471

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How to Win at CRM:Strategy, Implementation, Management

Seth Kinnett / 2020-09-30 / Auerbach Publications

¥ 1448

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Emerging Business and Trade Opportunities Between Oceania and Asia

/ 2020-09-30 / IGI Publishing

¥ 537

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Absolute Essentials of Digital Marketing

Alan Charlesworth / 2020-09-25 / Routledge

¥ 1448

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Innovations in Digital Branding and Content Marketing

Das, Subhankar;Mondal, Subhra / 2020-09-25 / Business Science Reference

¥ 933

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Innovations in Digital Branding and Content Marketing

Das, Subhankar;Mondal, Subhra Rani / 2020-09-25 / Business Science Reference

¥ 185

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The Six Disciplines of Agile Marketing - Proven Practices for More Effective Marketing and Better Business Results

Jim Ewel / 2020-09-25 / Wiley