ReadLink-学科

¥ 1683

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Handbook of Research on Global Industry Transitions and Opportunities

Fanny Saruchera / 2021-03-18 / Business Science Reference

¥ 489

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The Machine Age of Customer Insight

Einhorn/Löffler/Herrmann/Bellis/ / 2021-03-15 / Emerald Publishing

¥ 1170

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Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists

Syam, Niladri;Kaul, Rajeeve / 2021-03-10 / Emerald Publishing

¥ 3536

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Handbook on Ethics in Finance

San-Jose, Leire(编辑);Retolaza, Jose Luis(编辑);Van Liedekerke, Luc(编辑) / 2021-03-08 / Springer Berlin Heidelberg

¥ 1341

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Putting Purpose Into Practice:The Economics of Mutuality

Mayer, Colin;Roche, Bruno / 2021-03-04 / Oxford University Press

¥ 1650

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The Multiple Dimensions of Institutional Complexity in International Business Research

Verbeke, Alain(编辑);Van Tulder, Rob(编辑);Rose, Elizabeth L.(编辑) / 2021-03-04 / Emerald Publishing

¥ 1424

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Digitalized Markets

/ 2021-03-02 / Routledge

¥ 223

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Management as a Calling

Andrew J. Hoffman / 2021-03-02 / Stanford University Press

¥ 624

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New Perspectives on Critical Marketing and Consumer Society

Ritch, Elaine L.(编辑);McColl, Julie(编辑) / 2021-03-01 / Emerald Publishing

¥ 238

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Between Depression and Disarmament:The International Armaments Business, 1919–1939

Jonathan A. Grant / 2021-03-01 / Cambridge University Press

¥ 248

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The Digital Marketing Landscape: Creating a Synergistic Consumer Experience

Jessica Rogers / 2021-02-25 / Business Expert Press

¥ 1290

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Microeconometric Studies of Firms’ Imports and Exports:Advanced Methods of Analysis and Evidence from German Enterprises

Wagner Joachim / 2021-02-25 / World Scientific Publishing

¥ 1206

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Broadening Trade Theory:Incorporating Market Realities into Traditional Models

Markusen James R / 2021-02-22 / World Scientific Publishing

¥ 1428

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Digital Entertainment:The Next Evolution in Service Sector

Das, Subhankar(编辑);Gochhait, Saikat(编辑) / 2021-02-20 / Palgrave Macmillan

¥ 1424

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New Perspectives on 20th Century European Retailing

/ 2021-02-19 / Routledge

¥ 1424

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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Heidi Hansen / 2021-02-19 / Routledge

¥ 653

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Strategic Advertising Management

Percy, Larry; Rosenbaum-Elliott, Richard / 2021-02-16 / Oxford University Press

¥ 1149

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Additive Manufacturing and 3D Printing Technology

/ 2021-02-15 / CRC Press

¥ 1448

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Samala Nagaraj / 2021-02-12 / Business Science Reference

¥ 2096

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Brand Management:Co-creating Meaningful Brands

Michael Beverland / 2021-02-10 / Sage

¥ 660

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Brand Management:Co-creating Meaningful Brands

Michael Beverland / 2021-02-05 / Sage

¥ 498

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Marketing Strategy: Based on First Principles and Data Analytics

Palmatier Robert W.Sridhar Shrihari / 2021-02-05 / Red Globe Press

¥ 1683

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Impact of Globalization and Advanced Technologies on Online Business Models

Ree C. Ho / 2021-02-05 / Business Science Reference

¥ 155

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Markplus Inc:Winning The Future - Marketing and Entrepreneurship in Harmony

Kotler, Philip;Hooi, Den Huan / 2021-02-05 / World Scientific Publishing

¥ 474

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Markplus Inc:Winning The Future - Marketing and Entrepreneurship in Harmony

Kotler, Philip;Hooi, Den Huan / 2021-02-05 / World Scientific Publishing

¥ 1424

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Leadership, Masculinities and Ethics

David Knights / 2021-02-04 / Routledge

¥ 270

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Intelligent Marketing:Employing New-Age Technologies.

V. Kumar / 2021-01-31 / Sage

¥ 1149

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Search Engine Optimization and Marketing

Subhankar Das / 2021-01-25 / Chapman and Hall/CRC

¥ 2096

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Marketing:An Introduction

Rosalind Masterson, Nichola Phillips and David Pickton / 2021-01-22 / Sage

¥ 732

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Marketing:An Introduction

Rosalind Masterson, Nichola Phillips and David Pickton / 2021-01-22 / Sage

¥ 525

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Export and Import Management:Text and Cases

Ram Singh / 2021-01-22 / Sage

¥ 1239

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Channel Strategies and Marketing Mix in a Connected World

Ray, Saibal(编辑);Yin, Shuya(编辑) / 2021-01-02 / Springer Berlin Heidelberg

¥ 493

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Strategic Brand Management and Development

Sotiris T. Lalaounis / 2020-12-31 / Routledge

¥ 1424

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Strategic Brand Management and Development

Sotiris T. Lalaounis / 2020-12-31 / Routledge

¥ 300

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Customer Relationship Management: How To Develop and Execute a CRM Strategy

Michael Pearce / 2020-12-31 / Business Expert Press

¥ 471

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Influencer

T. Bettina Cornwell and Helen Katz / 2020-12-30 / Routledge

¥ 1424

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Influencer

T. Bettina Cornwell and Helen Katz / 2020-12-29 / Routledge

¥ 1589

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Ethics, Misconduct and the Financial Services Industry

Barbara Fryzel / 2020-12-29 / Routledge

¥ 540

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Human Resources Management and Ethics: Responsibilities, Actions, Issues, and Experiences

/ 2020-12-29 / Information Age Publishing

¥ 406

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Hospitality Management and Digital Transformation:Balancing Efficiency, Agility and Guest Experience in the Era of Disruption

Richard Busulwa, Nina Evans, Aaron Oh and Moon Kang / 2020-12-29 / Routledge

¥ 1642

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Experiential Marketing

Wided Batat / 2020-12-28 / Routledge

¥ 570

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Consumer Behaviour and Social Networks

Sarah Zaraket / 2020-12-24 / Routledge

¥ 1642

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Big Data Analytics in Supply Chain Management:Theory and Applications

Edited by Rahimi, Iman / 2020-12-21 / CRC Press

¥ 658

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Additive Manufacturing:Innovations, Advances, and Applications

Edited by T.S. Srivatsan and T.S. Sudarshan / 2020-12-18 / CRC Press

¥ 1448

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Impacts and Challenges of Cloud Business Intelligence

Shadi Aljawarneh / 2020-12-18 / Business Science Reference

¥ 1683

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Integration Challenges for Analytics, Business Intelligence, and Data Mining

Ana Azevedo / 2020-12-11 / Engineering Science Reference

¥ 537

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The Ethics of Economic Responsibility

Ralf L?fter / 2020-12-10 / Routledge

¥ 1504

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Accountability, Ethics and Sustainability of Organizations:New Theories, Strategies and Tools for Survival and Growth

Brunelli, Sandro(编辑);Di Carlo, Emiliano(编辑) / 2020-12-10 / Springer Berlin Heidelberg